Cookie Policy

1. Introduction

This Cookie Policy explains how VMOTION LTD uses cookies and similar technologies on https://vmotion.ltd. It should be read together with our Privacy Policy. VMOTION LTD is a video production, creative agency, and multimedia entertainment business based at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Our contact email for cookie and privacy queries is about@vmotion.ltd and our telephone number is +44 7911 543210.

The Privacy and Electronic Communications Regulations 2003 (PECR) require that we provide clear information about cookies and, for cookies that are not strictly necessary, obtain consent before storing or accessing information on a user's device. UK GDPR also applies to personal data collected through cookies. This Policy describes the categories we may use, the purposes, how long information may persist, and how you can control cookies.

By continuing to use our website after being presented with cookie information and, where required, after providing consent through our cookie controls, you acknowledge the practices described in this Policy. You may withdraw or change consent at any time as explained below. This Policy does not cover cookies set solely by third-party websites that you may reach via links from our site.

2. What Are Cookies

Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide information to the site operator. Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain for a defined period or until deleted.

Cookies may be first-party cookies, set by VMOTION LTD via vmotion.ltd, or third-party cookies, set by another domain providing a service on our pages, such as an analytics or embedded media provider. Similar technologies include local storage, session storage, pixels, tags, and software development kits that store or read information on a device for comparable purposes.

Some cookies contain unique identifiers. When those identifiers can be linked to an individual, directly or indirectly, the information constitutes personal data and is processed in accordance with our Privacy Policy and UK data protection law.

3. Who Controls Cookies on This Site

VMOTION LTD determines which cookies are deployed on https://vmotion.ltd and for what purposes. Where third-party cookies are used, the third party may also act as a controller of personal data collected through its cookies, and you should consult that party's privacy and cookie documentation for further detail. We select third parties carefully and configure integrations to minimise data collection where practicable.

Questions about our use of cookies may be directed to about@vmotion.ltd. Postal correspondence may be sent to 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

4. How We Use Cookies

We use cookies to enable core website functions such as security, load balancing, and remembering cookie consent choices. We may use cookies to remember language or display preferences if such features are offered. We may use analytics cookies to understand aggregated traffic patterns, popular pages, referral sources, and technical performance issues so that we can improve the content and structure of our site for clients researching video production and creative services in London.

We may use marketing cookies, where enabled and consented, to measure the effectiveness of campaigns and to understand whether visitors arriving from particular channels engage with our portfolio or contact pages. We do not use cookies to make solely automated decisions that produce legal or similarly significant effects about individuals.

Cookie data may be combined with other information you provide, such as form submissions, only where compatible with the stated purposes and lawful bases described in our Privacy Policy.

5. Categories of Cookies

We group cookies into the following categories for transparency: strictly necessary; preferences and functionality; analytics and performance; and marketing and advertising. The availability of each category on our site may change as we update features. Where a category is not currently active, we will not place those cookies until and unless we enable the relevant feature and obtain any required consent.

The following sections describe each category in more detail. Exact cookie names, providers, and durations may vary as technologies evolve; our consent tool, where implemented, will present the then-current list. If you require a current inventory, contact about@vmotion.ltd.

6. Strictly Necessary Cookies

Strictly necessary cookies are essential for you to navigate the website and use its features. They include cookies that enable security protections, maintain load distribution, store your cookie consent decision so that we do not repeatedly ask in the same session or for the stored preference period, and support basic form submission integrity.

Because these cookies are necessary to provide a service expressly requested by you, or are exempt under PECR as strictly necessary, we do not require consent to place them. You can still delete them through browser settings, but doing so may impair website functionality, including the ability to remember that you have set cookie preferences.

Strictly necessary cookies typically last for the browsing session or for a short persistent period sufficient to remember consent. They are first-party cookies wherever possible.

7. Preferences and Functionality Cookies

Preferences and functionality cookies allow the website to remember choices you make, such as preferred layout settings or whether you have dismissed an informational banner that is not itself a consent mechanism. These cookies are not strictly required for the site to load, but they improve usability.

Where preference cookies are not strictly necessary, we will request consent before placing them. If you do not consent, the site will still function, but certain convenience features may reset on each visit. Preference cookies may be session-based or persistent for a defined period aligned with the preference they store.

8. Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors interact with https://vmotion.ltd by collecting information about pages visited, time spent, approximate geographic region derived from IP address, device and browser type, and navigation paths. We use this information in aggregated or pseudonymised form where practicable to improve content relevance for prospective clients seeking video production, creative direction, and multimedia entertainment services.

Analytics cookies are not strictly necessary. We will place them only if you consent, unless a specific configuration qualifies for an exemption under prevailing ICO guidance, which we will assess carefully before relying on any exemption. Where we use a third-party analytics provider, we will configure settings to respect consent signals and, where available, enable IP anonymisation or similar privacy-enhancing options.

Analytics cookies may persist for periods ranging from twenty-four hours to twenty-six months depending on the provider and metric. You may withdraw consent at any time, after which new analytics cookies will not be set, though previously collected analytics data may remain in aggregated reports in accordance with our retention practices.

9. Marketing and Advertising Cookies

Marketing and advertising cookies may be used to deliver relevant messages about VMOTION LTD on our site or on third-party platforms, to measure campaign performance, and to limit how often you see a particular message. These cookies often involve third parties and may track browsing activity across websites.

We place marketing cookies only with your consent. If you do not consent, you will still see our website content, but we will not use marketing cookies to measure or personalise campaigns in that manner. Withdrawing consent does not automatically delete cookies already placed; you should also clear cookies via your browser if you wish to remove existing identifiers.

We do not sell cookie identifiers as a standalone commodity. Where we work with media partners on campaigns for clients, those campaigns are governed by separate agreements and may involve the client's own tags on destinations other than vmotion.ltd, which fall outside this Cookie Policy.

10. Similar Technologies

In addition to cookies, we may use local storage, session storage, pixels, and tags. Local storage can retain larger volumes of data in the browser and is not automatically sent with every HTTP request. Session storage lasts for the tab session. Pixels are small images or code snippets that record that a page or email was opened.

These technologies are treated similarly to cookies for PECR purposes where they store or access information on user equipment. Our consent framework, where implemented, is designed to cover similar technologies used for non-essential purposes. Email pixels in marketing messages, if used, will be deployed in line with PECR marketing rules and our Privacy Policy.

11. Legal Basis under PECR and UK GDPR

Under PECR, consent is required to store or access information on a user's device unless the cookie is strictly necessary to provide a service requested by the user. Consent must be freely given, specific, informed, and unambiguous, involving a clear affirmative action. Pre-ticked boxes or browsing alone do not constitute valid consent for non-essential cookies.

Where cookie data constitutes personal data, we also identify a UK GDPR lawful basis. For strictly necessary cookies, legitimate interests or contract may apply. For analytics and marketing cookies, we typically rely on consent under both PECR and UK GDPR. You may withdraw consent without detriment to your ability to browse public pages of our site, subject to functional limitations already described.

We keep records of consent where required, including the version of the notice presented and the categories accepted or refused.

12. Consent Management

When you first visit https://vmotion.ltd, you may be presented with a cookie notice allowing you to accept all non-essential cookies, reject non-essential cookies, or manage categories. Your choice will be stored so that we can respect it on subsequent visits for the duration of the stored preference.

You may change your mind at any time by clearing site data in your browser, using any on-site preference controls we provide, or contacting about@vmotion.ltd to request assistance resetting preferences. If you clear cookies, you may see the notice again because we will no longer have a record of your prior choice on that device.

Consent is device and browser specific. If you use multiple devices, you should set preferences on each device. Shared devices may show preferences set by another user until cleared.

13. Browser Controls

Most browsers allow you to refuse or delete cookies through settings menus. You can usually choose to block third-party cookies only, or block all cookies. Blocking all cookies may prevent strictly necessary cookies from functioning and may stop the site from remembering your consent preferences.

Browser controls differ between Chrome, Safari, Firefox, Edge, and other browsers, and between desktop and mobile versions. Consult your browser's help documentation for current instructions. Operating system level tracking controls and industry opt-out tools may also affect certain advertising technologies.

Do Not Track signals are not consistently interpreted across the industry. Our site responds primarily to the consent choices you make through our cookie controls and to browser cookie blocking settings.

14. Third-Party Cookies

Third-party cookies are subject to the privacy policies of the third parties that set them. We do not control how third parties use data collected independently through their cookies once it leaves our environment, beyond the contractual and configuration controls we implement at integration.

Embedded content, such as hosted showreel players or map embeds if introduced, may set their own cookies when you interact with the embed. We will identify material embeds where practicable and seek consent before loading non-essential third-party content that sets cookies.

If you follow links to social media or portfolio platforms, those destinations will set their own cookies according to their policies. This Cookie Policy applies only to cookies associated with https://vmotion.ltd.

15. Retention of Cookie Data

Session cookies expire when you close your browser. Persistent cookies expire according to their configured lifetime, which may range from a day to many months depending on purpose. Consent preference cookies are typically retained for a period sufficient to remember your choice, often between six and twelve months, after which we may ask again.

Analytics retention in provider dashboards may differ from the lifetime of the cookie on your device. We configure retention in analytics tools to periods that are proportionate to our improvement purposes. When cookies expire or are deleted, the identifier on your device is removed, but aggregated statistics already compiled may remain.

Personal data derived from cookies is retained in accordance with our Privacy Policy retention principles and securely deleted or anonymised when no longer required.

16. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in cookies we use, legal requirements, or operational practice. The updated Policy will be posted on https://vmotion.ltd with a revised date. Where changes require fresh consent, we will request consent again through our cookie controls.

Material changes will be described in the updated Policy. Continued browsing after changes, combined with any renewed consent interaction where required, constitutes acknowledgement of the revised Cookie Policy.

17. Contact

For questions about this Cookie Policy, please contact VMOTION LTD at about@vmotion.ltd, telephone +44 7911 543210, or write to 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Further information about personal data processing is available in our Privacy Policy at privacy-policy.html.

This Cookie Policy is issued by VMOTION LTD, operating in the video production and creative agency sector from London, United Kingdom, under the laws of England and Wales. Effective date: 17 July 2026. Last updated: 17 July 2026.

Additional guidance on cookies is published by the Information Commissioner's Office. Nothing in this Policy limits your mandatory rights under PECR or UK GDPR. If you believe cookies have been set unlawfully, please contact us first so that we can investigate promptly, without prejudice to your right to complain to the ICO.

18. Practical Notes for Production Clients Visiting the Site

Clients researching VMOTION LTD services often move between portfolio, services, and contact pages. Analytics, if consented, help us understand which case studies resonate without identifying you personally in ordinary reports. Form pages may set strictly necessary cookies to protect against automated abuse and to preserve session integrity while you complete an enquiry.

If you access our site from a corporate network, your organisation's firewall or browser management policies may block certain cookies independently of our controls. In that case, some preference or analytics features may be unavailable even if you click accept. Functionality required to read our public pages and contact details should remain available.

We design our cookie approach to be proportionate for a specialist creative studio website rather than a large consumer platform. We avoid invasive cross-site tracking by default and enable marketing technologies only where there is a clear business need and valid consent. If our cookie inventory expands, we will update this Policy and consent disclosures accordingly.

Employees and contractors of VMOTION LTD accessing internal tools are subject to separate IT and confidentiality policies. This Cookie Policy concerns the public website at https://vmotion.ltd and does not replace employment or contractor privacy notices.

When evaluating our showreel and portfolio materials online, remember that viewing public pages does not create a production contract. Cookie preferences do not affect your ability to contact us at about@vmotion.ltd or by telephone on +44 7911 543210 to discuss a composition request for video production or multimedia entertainment services in London.

We periodically review our cookie configuration against ICO guidance and industry practice for creative businesses. If you are a data protection officer reviewing our site on behalf of a prospective client, you may request a summary of active cookie categories by writing to about@vmotion.ltd with the subject line Cookie Inventory Request.